Queen Music Festival is a hypothetical music festival that I created as part of a semester long project in my Techniques in Visual Communication Design class. For this project, I was asked to create an organization of my choosing that I would bring to life through several phases of the project. The organization that I created was Queen Music Festival. I chose to create a music festival because music and attending concerts and festivals is something that I am very passionate about. I knew creating my own music festival for this project would be something that I would enjoy very much but I could be also push my creativity with many opportunities for me to experiment and progress my designs.
Phase One
Phase One of this project was to create a logo. The logo needed to embody the theme, which was Celebration, while being the basis of the organization. The logo also needed to able to to work in various sizes, colors, and screen applications. For my logo, I wanted it capture the warm colors and fun emotion associated with music festivals. I also present my logo in several sizes along with color variations such as black and white and reversed.
Phase Two
For Phase Two I had to create a package for a product from Queen Music Festival. The package I created was designed for customers who ordered VIP tickets to the festival. After purchasing tickets, the package would be mailed to the customers house. The package would have a new package design each year so that each year the package is unique and limited. The package would include the tickets to Queen Music Festival, along with smaller items such as: a welcome book with information about the festival, a festival map and schedule, stickers, buttons, and a lanyard.
Dieline for the Package along with its dimensions.
Design for the outside of the package.
Design for the inside of the package.
Phase Three
For Phase Three I had to develop an app layout for Queen Music Festival. To the left, I have the app available to preview and click through. The app is a quick and easy to use resource for users to get information. This app focuses on the user's ability to connect and stay up to date with festival information. The app also provides a full lineup along with the ability for the user to create their own personal lineup and a festival map.